Founded in 1991, MIZANI’s strong heritage in the industry allows for the offering of professional grade hair products, designed to empower stylists and consumers to help create any look desired with ease. There is no need to sacrifice hair health for a fabulous style. MIZANI products are not only made from nourishing ingredients, they are designed to add to the health of the hair by providing a balance of strength and moisture.
INSPIRATION. FASHION. INNOVATION.
Founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent, and her hairdresser, Jheri Redding (thus the name "REDKEN"), Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. Redken is committed to help every salon professional "learn, earn and live better" and supports this goal not only with innovative products, but also with the inspiration provided by an industry-leading platform of education programs.
In 1993, L'Oréal purchased Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is known as a trendsetting urban brand and is a global leader in professional haircare products and services. The company is fueled by talented people, strong partnerships with the best hairdressers, and superior Research and Innovation.
Haircolor: Shades EQ, Color Fusion, Chromatics, Blonde Idol, City Beats Haircare: All Soft, Color Extend, Color Extend Magnetics, Extreme, Frizz Dismiss Styling: Pillow Proof Blow Dry, Rewind 06, Guts 10, Quick Dry 18, Control Addict 28
Redken products are available in professional beauty salons in over 50 countries.
OUR DNA. We believe in superior quality and innovation in services and products. Right from the start, Eugène Schueller used his genius to propose reliable solutions to meet hairdressers’ needs. He created in 1909 the first harmless hair dye, called Oréal. Our ground-breaking products are tested and approved by the most famous hairdressers and we never stop trying to maintain the highest quality standards of performance, comfort, security and sustainability.
OUR PASSION. We want to inspire hairdressers with the latest trends – and a Parisian touch! We support many fashion shows in the world and strive to be THE reference for hair trends. From fashion catwalks to celebrity looks or hair trends spotted in the street, we are always tuned to the latest trends to help hairdressers create all the looks that women are craving for.
OUR COMMITMENT. Because we believe in professional gestures and tools that make the difference, we are determined to help hairdressers in their daily practice by providing best-in-class education, teaching the latest hairstyle techniques, developing services to highlight their expertise and improving their work conditions. To do so, we have created a 15 minute daily program, “L’Oréal Professionnel with you against MSDs”, to fight Musculo-Skeletal Disorders, which represent 75% of professional diseases.
OUR AMBITION: we want to pursue and reinforce this fantastic partnership that has been uniting the brand and hairdressers for over a century – and always do so in a responsible way, both sustainable and generous. Our dream is to continue serving hairdressers to build a long-term global leadership that benefits to all.
Our star products. INOA, MAJIREL, SMARTBOND, SÉRIE EXPERT, PRO FIBER, SERIOXYL, MYTHIC OIL, X-TENSO, STEAMPOD, TECNI.ART, INFINIUM.
Photo: Hailey Baldwin. Together with Taylor Hill, they are the new faces of L’Oréal Professionnel in 2017.
Therefore, all the beauty products developed by the African Beauty Brands laboratories are specifically dedicated, adapted and efficient to perfectly meet their demanding beauty needs. To be the world leader in afro-specific hair care means all our energy is focused on delivering state of the art hair care technologies. And to achieve this, the Advanced Research of our unique dedicated team of scientists and biologists based in South Africa have developed extensive knowledge in collaboration with African hair stylists & dermatologists. Making us the experts of consumers of African descent on a worldwide scale. International brands such as Dark and Lovely and Magic, or local brands such as Optimum, Nice & Lovely, Restore Plus and Blue Ice are all part of the African Beauty Brands portfolio.
Pioneer on its market, African Beauty Brands are responsible for several major innovations: • √ 1901: Magic Shaving Powder was the first men’s depilatory brand • √ 1972: Dark and Lovely launched the first permanent liquid hair color designed for the demanding hair of African American women • √ 1978: Dark and Lovely launched the first no-lye relaxer kit to relax hair at home with no risk of scalp irritation • √ 1993: Dark and Lovely Beautiful Beginnings: the first relaxer specially designed for the sensitive scalp of girls • √ 2012: Dark and Lovely Color Intensity: the first hair color cream tailor-made for African hair
African Beauty Brands: beauty without compromise.
Second largest brand of the L’Oréal Group, Garnier is an international haircare and skincare brand with sub-brands in four categories and seven areas of expertise – among which Ultra DOUX, Fructis, Ambre Solaire, Nutrisse or Olia. With products formulated to meet the needs of every man and woman, everywhere in the world, we offer innovative, affordable care solutions at the best prices.
Founded in France in 1904 by Alfred Amour Garnier, the brand was born with the launch of the first patented plant-based hair lotion, La Lotion Garnier. Over the decades Garnier expanded into skincare and cemented its reputation as the healthy beauty expert, by providing nature-based solutions to combat pollution, acne, UV and fatigue.
Garnier is renowned for its know-how in harnessing the bounty of nature– fruits, seeds, buds and flowers with highly beneficial skincare and haircare properties. Their active ingredients are extracted using the brand’s cutting-edge expertise and techniques to take full advantage of nature’s energy, effectiveness and generosity.
Garnier brings beauty to vast numbers of consumers while also reducing our ecological impact.The brand is committed to sustainable sourcing, to constantly reducing the environmental impact of our packaging and continuously seeking to improve the ecological profile and biodegradability indices of our formulas.
With 50 products sold every second worldwide, L'Oréal Paris offers from all continents male and female beauty products of all types (makeup, skin care, hair care, styling, hair color and men), from the excellence of its Research Laboratories. The worldwide success of legendary franchises such as Color Riche lipstick, Revitalift skin care, Elnett hairspray, Elsève hair care, Preference hair color or Men Expert Hydra Energetic skin care for men, reflect the brand’s unique expertise from the greatest beauty experts. Including Christophe Robin for hair color, Stéphane Lancien for hair care and styling, Tom Bachik, manicurist to the stars, or Orrea Light, Color Designer.
L'Oréal Paris shares a unique vision of beauty, supported by 35 diverse international ambassadors, icons such as Jennifer Lopez, Jane Fonda, Eva Longoria, Julianne Moore, Liya Kebede, Karlie Kloss, Doutzen Kroes or Gong Li. The exceptional careers and charismatic personality of L’Oréal’s ambassadors resonate in the motto "Because you're worth it", a truly universal message of empowering beauty for the last 40 years. Each year, L'Oréal Paris magnifies its beauty ambassadors and worldwide celebrities from nearly 20 international red carpets, including the Cannes Film Festival, for which L’Oréal Paris has been the Official Makeup Artist for the last 20 years. The Film Festival provides the constantly renewed opportunity to highlight the superiority and expertise of its products accessible to every consumer.
Both masculine and feminine, oftentimes fusing the two genders, the brand’s universe can be described as conceptual and enigmatic, mysterious and iconoclast.
Today, the House is recognized internationally for its unique approach to modern elegance.
Since 2014, the Maison thrives under the guidance of Creative Director Mr. John Galliano. He reveals a new aesthetic, marrying his own poetic vision with the codes of the house of Margiela.