Lidl are launching a huge campaign to help the planet [Getty]
In an effort to reduce waste, Lidl – who recently launched the breakfast frying pan of dreams – have started selling 5kg boxes of less-than-perfect (but still good to eat) vegetables for just £1.50.
The Too Good to Waste boxes, which are now up for grabs in over 120 stores across the UK, are part of the store’s pledge to cut food waste by 25 per cent by 2020.
The boxes are made up by “freshness specialists,” who scout out fruit and vegetables which have been slightly damaged or getting a little bit old, but are “still perfectly good to eat.”
They will be available in the first few hours that the store is open, with a different selection of vegetables in each box depending on what is up for grabs.
Lidl will sell ‘slightly damaged’ veg for cheap [Getty]
Lidl UK CEO, Christian Härtnagel, said: “Food waste is one of the most important topics that our industry is facing, and one that we are fully committed to tackling.
“This is why, in 2017, we set ourselves the ambitious target of reducing our food waste by 25 per cent across just three years.
“Proportionately, we sell the most fruit and vegetables in the sector, but we know from our data that fresh produce is one of the biggest contributors to food waste in stores, so we’re excited by the difference our ‘Too Good to Waste’ initiative will make.
“Not only will it help customers consider items that they might have previously dismissed, it will also provide an opportunity for them to make further savings.”
Lidl will sell £1.50 5kg boxes [Getty]
Lidl have launched a frying pan perfect for cooked breakfast [Lidl]
A report carried out by Lidl found that over 17,000 tonnes of fresh fruit and vegetables were dumped in the past year, making up 46 per cent of their total food wastage for the year.
Lidl aren’t the first people to come up with this food-wastage scheme, with shops such as Tesco, Asda and Morrisons launching similar boxes, but Lidl’s £1.50 boxes are nearly half the price of it’s competitors.
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The shop are also hoping to reduce the amount of own-brand packaging by 20 per cent by 2025 through charging 5p for plastics bags and promoting their bags-for-life in store (it works – there’s nothing harder than having to pay 5p for a bag).
Check the Lidl website to find out if your local shop are a part of the deal.