The tough guy look is back—and better than ever.
If you saw our Big Fall Fashion Preview with actor Jon Bernthal, you know macho style is having a moment right now. Fellow tough guy Milo Ventimiglia (albeit from a less tough guy TV show) just nailed the look in the wild—and we know he won’t be the last. This trend is too easy, too flattering, and too damn cool for stylish men to pass up.
Before you go whipping out all of your bro-iest gear from college, know this: This trend is about flamboyant, all-grown-up masculinity, not the “I’m too manly to care about clothes” schtick that you might remember from the ’90s and ’00s. There’s a reason why the ’70s have had a huge influence on menswear over the last several years: it was a moment when men were flexing hard. Designers (and society) are feeling that energy right now. The way you dress should play up who you are, not tamp it out.
So, back to Ventimiglia. This big statement here is the sweater, which has short sleeves for better bicep viewing and a big cabled pattern, like it’s on steroids, but the other elements are doing their part to express masculinity too. The black pants are bigger, the boots are chunkier, and instead of an elegant leather-strap watch Ventimiglia is wearing a big, hunkin’ gold thing. The kind of watch your father or maybe your grandfather used to wear and never take off, not even at the pool.
Ventimiglia’s long, wavy hair seals the deal on the macho feel. We dubbed this cut the Bro Flow earlier this summer, when it became clear the look wasn’t just limited to Bradley Cooper and was actually a full-on grooming movement. If you want to unleash your inner Rambo this fall, a longer, DGAF cut is certainly one way to do it. Otherwise, cop these tough-guy staples: