At first glance, Bottega Veneta’s new store comes at an odd time, an era when the retail industry is allegedly rotting. News surrounding the strength of the retail industry is like all news today, which is to say it’s pessimistic, confusing, and depressing. There are already 3,600 store closures planned for 2018, and today Americans are spending half of what they spent on clothes compared to four decades ago. But Bottega is zagging in the opposite direction: not only is it opening any old store, it’s erected the largest, vastest, ritziest, and most impressive 15,000-square-foot shrine in its portfolio. Sounds crazy, but the move makes sense for a label like Bottega.