The Gucci flip-flop king is back with another fancy footwear boast.
If you happen to hate woozy hip-hop bangers, then you may not be familiar with Future’s 2015 instant-classic song “Thought It Was a Drought,” which features the definitive lyric on Gucci footwear. We’d quote it here if we could, but let’s just say the Atlanta rapper clearly has an affinity for flip-flops from the luxurious Italian label. In the years since, Future has blown up into a No. 1 rapper, legendary party thrower, and a style icon in his own right. And being on top of your fashion game is no small task: sometimes you have to spend $100,000 on Gucci socks. That’s not a hypothetical—it’s a thing that Future actually did this week. (Per his Instagram story, at least.)
How does one spend six figure on socks, you may ask? Well, Alessandro Michele-designed threads don’t come cheap (socks included)—but it also looks like Future was shopping for more than just himself. While men’s Gucci socks tend to hover between $120 and $350, women’s sock styles (which also include “sock stockings”) can run around $1,340, and you can see a couple of sparkly, crystal-covered socks in his stunt-worthy Instagram Stories post. Either way you slice it, the dude still bought an insane amount of expensive-as-hell socks. If we average out the cost of men’s socks and assume he bought, say, 20 pairs of socks for a lucky lady, we’re still talking about well over three hundred pairs of ultra-luxurious socks here. He could pretty much wear a brand-new pair of Gucci socks for the majority of the year and not have to do laundry. Extravagant and over the top? Yes. A total next-level flex move? Also yes. Entirely surprising? No—this is Future we’re talking about.
Perhaps we should all take a note from Future here. (Relatively speaking, of course.) These days, we’re so busy running around spending our hard-earned cash on extravagant sneakers and the craziest pair of loafers we can find that it’s easy to forget what lies beneath: the humble sock. And you certainly don’t want to cut sartorial corners by wearing some dusty ol’ tube socks with a fresh pair of kicks. (Plus, expect more hit sneakers to be see-through in the future.) The good news is you don’t need famous-rapper money to bring a pair or two of ultra-stylish socks into your own wardrobe. Here are four more pairs we dig—and only one of ‘em is from Gucci.