Hanson says that in etiquette classes he teaches, he often holds Harry up as an example. Because while Harry’s clothes might not keep up with trends, he wears classic clothing immaculately. “When Prince Harry wears morning dress, he looks really good because he know what works,” Hanson explains. “He’s not trying to reinvent the wheel.” This is the appeal to customers, too. Harry, Baxter wrote, “epitomizes the classic modern man to us.” In terms of what average men want to wear, Harry is a perfect role model. For decades, the prince has had the letter of the style law hammered into him. He knows which buttons to button, which side medals and pins should go on, and the appropriate attire to wear for every occasion. He has absolutely aced Menswear 101, and has very little apparent interest in doing further graduate study.